The Yash Birla group is a part of the prestigious house of the Birlas, started by Mr.Baldeo Das Birla, the great-great grandfather of our current chairman. The lineage of yash birla group began with Mr.Rameshwar Das, grandfather of Mr.Ashok Birla, the sudden demise of Mr.Ashok Birla, in 1990, plunged his son Yashovardhan into the corporate world. Since then Yash Birla and his group have only emerged stronger than before. Yash birla has not only brought sick companies to life but has given the group a dynamic strategy like never before. He gave the Group a dream, a global vision and an integrated approach.
The yash birla group has a number of companies all over India and under the perfect leadership of our chairman, we have made successful forays in the areas of Generators, Multipurpose Engines, Chemicals, Yarns, Pipes, Consumer Durables, Precision Cutting Tools etc.The Group is now set to make a mark in the IT world as its latest diversification.
Birla Power Solutions Ltd., (BPSL), a Rs.2500 Crore Yash Birla Group Company, established in April1984 in collaboration with globally renowned Yamaha Motor Co. JAPAN by dynamic visionary late Shri Ashok Birla. The Company has many a firsts to its credit. It was the first Company to manufacture portable generators in India in 1986. The Company has the expertise of manufacturing 2 stroke as well as 4 stroke engines. The Company is presently producing a wide range of Generators catering to the power requirements of 500W to 40K.W being fuelled by variety of fuel options like Kerosene , Petrol, Diesel, LPG ,CNG ,Biogas etc . It was the 1st Company to roll out Self Start Gensets and became the 1st Company to launch emission compliant Generators under the brand name – BIRLA ECOGEN, once again taking a step ahead, to launch low noise gensets, complying with phase-II noise norms and entering a new era of silent technology gensets.
BPSL is committed to provide total Power Solution depending upon customer needs by manufacturing Portable Generators, Inverters, Home UPS. To provide complete Power Solution to its esteemed customers under one roof company has recently started opening POWER SHOPPEE across the country.
To support the farming community it includes Water Pumps & Multi Purpose Engines & its application products such as Power Sprayers & Needle Vibrators and Lawn Mowers, under the brand name ‘Ecoshakti’. The Company also has plans to increase its range of Pumpsets and Sprayers in the lower power range.
The company has recently launched POWER TILLER in the brand name “BIRLA HARIT.” The Diesel Engine of 11.5 HP used in it has been manufactured by “YANMAR”, THE GLOBAL LEADER OF ENGINE MANUFACTURING, with their latest technology. This Power Tiller will be very useful particularly to the farmers having small & medium land holdings. The products are extremely compact, light weight, portable and efficient and shall be very popular in the farming community because of their reliability, low maintenance and low running cost. In a nutshell, it shall offer VALUE FOR MONEY TO THE FARMERS.
To match with the market requirement, the company has launched two new products in Portable Genset segment with the capacity of 900 VA and 5 KVA. With continuous in house R&D, BPSL have also developed the technology of reduction of heating effect generated inside the Generators.
The present domestic market share of BPSL Generators is around 32%. Till date, we have more than 4.5 lac satisfied genset owners and a network of more than 600 dealers, spread throughout the country. These dealers are given extensive training and are well equipped to cater to after - sales -service for generators.
The company exports a significant percentage of its production to various countries around the globe. Both Generators as well as Multi Purpose Engines are gaining increasing acceptance in the African sub continent, Middle East and Far East countries. Our products are sold in competition with known and renowned international brand names.
The modern manufacturing unit is established near Dehradun (Uttarnachal) in a very scenic and serene backdrop of hills & forest, with a capacity of 125,000 Smaller Gensets and 75,000 Multi Purpose Engines & Higher KVA Gensets of 20000 units per annum. The total area of the factory is 150000 sq. mtrs and the covered area is 17000 sq. mtrs. The connected load is 1550 KVA. Though the power availability in the region is good, Company has DG sets of 850 KVA as stand by captive power.
Alternator shop has fully automatic machines capable of producing single phase self excited synchronous alternators upto the capacity of 4.5 KVA. The Machine shop has 79 machines out of which 10 are CNC such as CNC Lathes, CNC Machining Centre & CNC Drill Tap Centre. The Paint shop is having Dip Phosphating to accommodate upto the cube size of 800 mm and conveyorised electrostatic spray painting alongwith thermic fluid baking for cube size of 600 mm.
There are 550 employees in the Company out of which around 200 are skilled workmen. Most of them are ITI educated, and the work culture at the factory is very cordial. There has been no loss of production due to Industrial issues for the last 3 years as all employees at all levels are partners in progress. We also extend same philosophy to share benefits of our existing & innovative products with our channel partners, further extended to our valued customers across the globe..
BPSL got ISO 9002 certification in October’1998, and has also been awarded ISO14001 certification.
In the year 2002, the company has acquired the stake of Yamaha Motor Company Japan. BPSL have become one of the few Indian Companies to buy out the equity of our MNC partner. Today, company has become totally self sufficient in all aspects. BPSL is entering into a new era with constant emphasis on state – of - the - art R &D and insistence on quality products.
From Gensets to Inverters to Multipurpose Engines you name it, we make it. Today we are spread across the length & breadth of the country and across the globe with a range of products, making us India’s largest provider of power solution products. From being a manufacturer of a single product, we have become a multi-product Company.
Today, Our name is synonymous with reliable power solutions in every Indian household and hence we decided to rename ourselves in a more apt manner: as Birla Power Solutions Ltd. We are growing at a great pace by adding new products, developing new technologies, but the initial idea with which we began is still the same… to power your dreams.